Malls & Shopping Centers & Stores

While competition in the Fashion Industry is getting stronger, with brands competing each other for customers in every level, lighting plays an important role. Since, brands are aiming to increase their sales, through the exploitation of all of the senses of the customer, it is important to aim as well in lighting which has a direct influence on humans mood, with 80 per cent of the sensory information the brain receives coming from the eyes.

Lighting highlights product qualities, creates virtual spaces, curiosity, a desire and a positive attitude, resulting on how the consumers feel, what they think of the product and finally make the choice on whether they should purchase it or not.

Nowadays, the new technology of LEDs is enabling lighting to be incorporated easily, comparing to past technologies, indoors as an interior design of showrooms, making spaces larger and making customers to spot easier the products, catching their attention.